Brand Assessment & Discovery Template

A confused brand is one that lacks clarity. It's not really clear what colors, fonts, or even symbols represent it. Eventually, this affects a business' ability to position itself in its future client's minds.

Over time a brand becomes synonymous with its business, think about the brands you know and love, you don't even need to see their name to know that it's their product or their ad!

I've had over a decade of experience building brands for businesses and creating a brand is about MORE than just a logo, color, or fancy font. But how do you get the clarity and details you need to really pin down what your brand is about or how to bring a client's brand vision to life? You ask and answer the RIGHT questions.

This template was formulated (and used) to streamline creating and designing a brand by using carefully crafted questions to get you the answers you need.

Whether you are a business owner trying to define your brand or a designer who wants to make it easier to know the important details to include in designing the brand, then this template is for you!